Shoppe Sundays
A live shopping show with a cause.
Role
Founder, Shoppe Justcause; producer
Years
2020 to 2024
Distribution
Streamed on Google and YouTube; commercial spots on Hulu
Cause
Alzheimer’s Association LA Walk
The challenge
Shoppe Justcause turned local shopping into a force for good, and it needed a way to make that mission feel personal and entertaining.
The idea
A weekly live show built around a brand ambassador, joining fashion, beauty, and purpose in one format, with every episode tied to a cause.
The ambassador
Haley J joined Shoppe Justcause as its ambassador, combining her love of beauty, fashion, and purpose. Her work with the Alzheimer’s Association LA Walk gave the show its cause.
Shoppe Partners Initiative
The social enterprise behind the show: partnerships with retailers and brands to integrate the initiative into their e-commerce platforms, and a donation framework that sends a share of each sale to a chosen charity.
What it built
Streamed on Google and YouTube
Commercial spots on Hulu
Influencer and celebrity collaborations
A cause partnership with the Alzheimer’s Association LA Walk