FashionGo LIVE
I was the blueprint: the pilot host who helped define a live-selling format.
Role
Pilot host, then on-air host and brand coach (contract)
Years
2021 to 2023
Client
NHN Global, the leading B2B fashion marketplace
Scope
Live multi-camera shows, brand showcases, event spots, Shorts
The challenge
FashionGo was still working out the format and style for its live shows, and needed a host who could make wholesale buyers stop and watch.
The idea
Host like a brand owner. The producer chose me for my brand-building experience and voice in fashion, so I treated every vendor’s collection like my own brand. The pilot was picked up as an ongoing series.
On air
20+ live shows on FashionGo’s official channel. Fashion houses, including brands that flew in from Korea, requested me by name to present their collections.
FashionGo Week Palm Springs
On-camera spokesperson for the launch of FashionGo Week, an in-person event where vendors, buyers, and wholesalers met the hosts, plus short-form vertical recaps from the event.
What it built
The pilot was picked up as an ongoing series
20+ live shows for brands like Judy Blue, Honeyme, and JBD
Requested by name by visiting Korean brands
27 videos on FashionGo’s official channel