WOSH
Carwash, evolved: one brand system from the app to the trade show floor.
Role
Co-founder and director of marketing
Years
2014 to 2020
Scope
Brand system, app marketing, print, events, trade shows
Market
Los Angeles and Miami; 30 to 35 employees
The challenge
A new on-demand, waterless service had to explain itself in seconds: download the app, we come to you, you relax.
The idea
“Less time cleaning, more time living.” One drop mark, one blue, and three easy steps repeated on every surface until the brand explained itself.
One system, every touchpoint
App download flyers, postcards, cards, and in-app screens all share the same mark, palette, type, and line. I led national brand marketing across online and offline channels and ran co-branded campaigns with partner clients.
Built for the trade show floor
I led the team behind our branded trade show and exhibit designs. They raised event engagement and conversion by 65%.
Partner properties
We scaled WOSH into residential communities managed by some of the biggest names in property management, including Greystar, Related, Brookfield Properties, Holland Residential, and Sares Regis Group, so residents could book a wash right where they live.
What it built
A 65% lift in trade show engagement and conversion
One national brand across Los Angeles and Miami
Co-branded social and digital campaigns with partners
Scaled into communities managed by Greystar, Related, Brookfield, and more