AUSSIE GOT IT

Building an eco-luxury service brand from zero in Las Vegas.

Role

Founder and creative director

Years

2023 to present

Scope

Name, identity, brand standards, campaigns, photo direction, web

Market

Las Vegas, Henderson, and Summerlin

The challenge

Cleaning and handy services in Las Vegas compete on price, and most of the brands look interchangeable. AUSSIE GOT IT needed to feel premium and trustworthy at first glance, while still feeling warm to homeowners and practical to businesses.

The idea

Eco-luxury with an Aussie spirit. A kangaroo shield that reads as a seal of quality, a deep green and gold palette, plant-based Koala Eco products, and real crews in every photo. Never stock.

One system, every channel

I wrote the brand standards and designed every ad in two formats: square for the feed and 9:16 for stories. The service tag, two-tone headline, shield, and footer never move, so the brand is recognizable in a single scroll.

Steam cleaning ad, feed format: We clean what you can't see — Steam cleaning, feed format (4:5)

Steam cleaning ad, story format — Steam cleaning, story format (9:16)

Home cleaning ad, square format: Detail is the difference — Home cleaning, feed format (1:1)

Home cleaning ad, story format — Home cleaning, story format (9:16)

Deep green

Gold

Bone

Black and white photography

Real crews, real homes

A quarterly brand shoot with The Archive Media House. I direct the shot list and the crew so every photo shows the care in the work, not a model holding a spray bottle.

Dusting a shelf with a rattan vase, mirror, and plants, with the AUSSIE GOT IT shield and contact line — Detail work, shot on location

A crew member in an AUSSIE GOT IT uniform dusting a bathroom light fixture, with the shield and contact line — Real crew, real home

In motion

The ad campaign and the Instant Estimator, which turns a visitor into a quote in under a minute.

Meta ad (1080 × 1920)

Instant Estimator

What it built

Three divisions serving homes and businesses across three cities

Featured in Wellness Magazine

Investment interest from private equity firms

100+ estimates from the Instant Estimator